Welcome to Packroo, where culture, imagination, and vibrant colors come together with convenient and versatile functionality to transform your everyday carry. Founded by Claudia and Dmitriy Smirnov, a dynamic husband and wife duo, Packroo is not just a brand—it’s a celebration of family, functionality, and global cultures. Our journey began with a simple vision: to create products that are not only practical but also tell a unique story. Drawing inspiration from Claudia’s Mexican heritage and the captivating Mexican Alebrijes folk art, as well as the intricate patterns of Australian Aboriginal art, we bring life and character to our designs. At Packroo, we strongly believe in the power of a well-crafted product. Each bag we design combines style, durability, creativity, and inclusivity, catering to the diverse needs of modern families. Whether you’re enjoying a picnic in the park or sending your kids off to school, our bags are designed to add a splash of joy and purpose to your family adventures. With Packroo, every outing is an opportunity to Pack with Purpose. We strive to go beyond lunch bags and envision a world where every family carry-on, from backpacks to luggage, is a masterpiece of functionality and style. Join us on this exciting journey. With Packroo, every day is an adventure!